Last year, Imagination and partner agency Leo Burnett helped develop and deliver an integrated brand experience like no other to promote the new Galaxy S9 at the annual Vivid Sydney Light, Music and Ideas Festival. The installation included a once-in-a-lifetime experience that allowed visitors to create their own Samsung AR Emoji, which was then projected onto the face of Sydney’s iconic Luna Park. The installation resulted in over 7 million social media impressions, 140,000 visitors across 23 days, and 10,000 emojis created on Luna Park. You can see the finished video here: